Strengthening Ties Through Sports


In business, competition is always part of the reasons of losing your money or winning the public's trust. Along with it, is the so-called factions and gaps among companies who sell the same product.

Real Estate, for instance, competition is very tight from concept, pricing, house designs and even locations. Companies are checking the moves and strategies of its direct competitors. Some would even make stories to destroy the credibility of other developers, enabling them to create a fresh image to a certain market.

Davao City alone has several housing projects ranging from low-cost to high-end subdivisions. No doubt competition between local and national players is very tight. Conflict has always been the problem.

To destroy such misunderstanding and conflicts among developers, the Subdivision and Housing Development Association Inc. has launched its 1st SHDA-Housing Agencies Friendship Game last October 22,2011 dubbed as "Strengthening Ties Through Sports" at Rancho Palos Verdes.
LU SISTERS. Kisan Lu Lands President Arch. Kristin Lu is in defense mode while VP Mindy Lu strikes her killing move in badminton.
Yours truly, choreographer of SHDA pep squad, poses [center] while a SHDA dancer is being tossed up.
The LRA-Registry of Deeds cheerdancers with Atty Aster Cruzabra is lifted up.
SHDA Davao  President Lemuel Podador focuses his target in a double billiard game.

SHDA team is composed of representatives from Davao and national based  housing developers like Kisan Lu Lands, Uraya Land,Santos Land, Camella Communities, HLC, 8990, FMSCI, RJP Realty and more!

This time, developers are competing as one against government housing agencies like Registry of Deeds, Bureau of Internal Revenue, Pag-IBIG Housing Fund, National Housing Authority, and the Housing and Land Use Regulatory Board which is powered by private companies who are working directly to developers like Davies paints and Boysen.

The aim of the said event is to eradicate the negative energies among developers and government housing agencies promoting camaraderie and unity.

Indeed, the purpose was served well. Friendship bonds people.

One good example is my experience as the cheerleader and choreographer of the SHDA pep squad.I work in Kisan Lu Lands who keeps the company' flag waving. This time around, for 1 month, my responsibility gone wide and wild.

Wide because for one month I worked with people with different strokes coming from 8990,HLC, and Santos Land who will represent the event's cheerdance competition.My task is to bond these folks making them one under SHDA.

Wild because, we have gone wild. We go out together not just to practice our piece but to relate each others character by sharing one glass of liquor.We even share our own personal life stories and I have discovered lots of interesting facts about them. Regardless of the position we are holding in our company [HR manager, marketing managers, clerks, cashiers, officers,collectors, etc] we treat each other as fair as we could.   I can't imagine we have gone this far.I have found another circle of 'kabarkads' powered by social networks which makes the connection of bonding stronger.

" It is not just the opportunity of doing new in your stressful office life that you will be getting from joining such event but the chance to build connections to unique people" Estela B. Aguilos, Sales and Marketing Manager of Santos Land Development Corporation motivated her staffs to join the said event.

Not to mention other housing agencies experiences while playing as one team. I am sure they have as well found a new set of 'friendsters'.

The friendship game was culminated last Saturday night with a bang. Again, each team showcased their hidden talents on stage during the fellowship night.
The spirit of sportsmanship

I believe the ties among SHDA and housing agencies has been strengthen and will always be. All thumbs up  to SHDA officers for creating such event where the face of the word 'competition' has changed!

[Photo courtesy: Jona Gegremosa]

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