Judge the Book by its Content.

Chef Reinhard Celis pose with his new Mitsubishi Strada.

This cliché’ “Don’t judge the book by its cover” saying remains powerful. It is because people always make a judgement towards other people by how they look and behave. Sometimes, it does help the judgmental to warn himself from the possibilities the judged person can do against him but most of the time, this impression is wrong and you end up in win-lose situation.

On facebook a certain Reinhard Celis, who works as Chef, shared his sentiments about the arrogance and poor customer service Isuzu company staffs were. According to him, he went to the car company to buy DMAX wearing only slippers, a short, and a plain T-shirt. He kept asking the front desk about car prices but these employees seemed not interested of his presence and let him wait for several minutes.

He recognized that the staffs probably thought he cannot afford a million-worth car. The chef left the building and went home disappointed. In his frustration, he called a certain bank to process his car loan. He said, the bank worked it out for him. Without hassle, a new Mitsubishi Strada pick up was delivered to his home.

If this accusation was true, Isuzu has lost a sale worth more than a million. The staff and agents have lost a possible incentive. That branch has destroyed the customers trust and confidence to subscribe for future transaction.

What can we learn from this experience is the power of customer service. Regardless of how these walk-ins dress in your store, you must render the same accommodation you give to the rich-looking customers. Sometimes, these simple guys are the ones excel in their fields as entrepreneurs.

Look at the billionaire Steve Jobs of Apple, Mark Zuckerberg of Facebook, and Bill Gates of Microsoft? They only wear plain shirts and you cannot see billions on their looks. If they wander around the market, you could hardly recognize them.

The point here is, judge the book by its content. Judge the people by their actions and how they treat you. If they behave beyond the standard, then it is time for you to counter. Do not underestimate those new faces you encounter in your office, in the street or in the company where you are supposed to render customer service.

With the advent of social media, customers can easily spread rumors, complaints or gossips. Any business reliability can be ruined by a single post. People love issues. Netizens love to read mishaps, scandals and stories filled with frustrations.

So, always consider the content first before judging.